Select Diamantaire

In 2006, Rio Tinto Diamonds launched its business-to-business customer recognition programme: the Select Diamantaire Customer Mark. The Select Diamantaire programme is a Mark of formal recognition for our rough diamond customers to use in their marketing and communication efforts. The Select Diamantaire Mark recognises and promotes our customers' status as exclusive providers of rough diamonds from one or more of our three mines - Argyle, Diavik or Murowa. Select Diamantaires have direct access to a consistent supply of rough diamonds representing the full range of production in terms of size, colour and quality.

The Select Diamantaire Programme celebrates and promotes the distinctive skills of Rio Tinto Diamonds' core customers, each of whom are selected for their specific experience and expertise in the trading, cutting and polishing of diamonds. Rio Tinto Diamonds' objective is to work with Select Diamantaires in ways that recognise the speciality of their business model, their position in the value chain, their capabilities, geographic reach and customer base.

Rio Tinto Diamonds currently has 25 Select Diamantaires who associate formally with a network of businesses that consistently present trade customers with polished diamonds and diamond jewellery. In 2007, the Select Diamantaire status was extended to this wider network of providers, who are recognised as "Associate Select Diamantaires". Over 100 Associates directly linked to Rio Tinto Diamonds' Select Diamantaires are now able to use the Select Diamantaire Mark in their business marketing and communication.

Our Select Diamantaire Programme includes personalised marketing materials, regular information newsletters and a dedicated website.

"Rio Tinto's Select Diamantaire is a well-executed programme with clear and strict processes to ensure that the Mark adheres to the highest standards and retains maximum value for its customers. The Mark, along with rough diamond tracking and proof of Country of Origin, ensures jewellery retailers that they are dealing with vendors of high integrity."
Amadena LLC/ Trans American Jewelry Co Inc

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